Topic 3
The Idea Generating and E-pitching Center (I-GEC)
Function 01
Analyze the financial viability and success potential of your motion picture project. Based on the QS calculation model covering creative assessment, financing, marketing, earnings projections, and audience analysis.
Josie's mystical friendship brings harmony and fulfillment to the life of her single mother, gets the hopeless talent out of the Wild Goose roadhouse.
The story begins with a 13-year-old named Josie, who encounters and befriends a unicorn cub, Cody, at the mesa near the home where she lives with her aunt Bonny and uncle Caleb. Josie, a daughter of a local Country Western singer Lee Calder, inspires the TV journalist Bill Collingwood to come search for the fabled Cody, and to eventually bring with him a record producer, Yoakum. Trust in honorable men is restored to the heartbroken women by the actual Unicorn, while knuckleheads like Cole and Dusty make attempts to capture it. Samuel, a Native American whose family has had a unique association with the unicorns for hundreds of years, emerges to take Josie and Lee on their life's journey.
"A song about faith...and trust...and love...and unicorns."
| Aspect | Score (1–10) |
|---|---|
| Acting Talent | 9 |
| Story Energy | 9 |
| Story Analysis | 10 |
| Formula | 9 |
| Cost | 8 |
| Audience Rating | 9 |
| Audience Score | 9 |
| Creative Average | 9.0 |
| Creative Aspect | Score | Execution Need | Level |
|---|---|---|---|
| High Concept | 7 | Special Effects | 2 |
| Page Turner | 10 | Music | 8 |
| Entertainment Power | 10 | Technicality | 4 |
| Story Wholeness | 10 | Directing Difficulty | 6 |
| Story/Character Continuity | 10 | Period | 2 |
| Visible Trailer Spots | 10 | Safety | 2 |
| Location | 4 |
| Rank | Segment | Age | Attend. | Qty % | Rating | Score |
|---|---|---|---|---|---|---|
| 1st | Adult | 18–35 | 4 | 30% | 10 | 10 |
| 2nd | Youth | 12–17 | 10 | 10.5% | 9 | 8 |
| 3rd | Adult | 36–50 | 2 | 26.5% | 8 | 9 |
| 4th | Children | 5–11 | 5 | 12% | 6 | 6 |
| 5th | Senior | 51–70 | 1 | 21% | 5 | 4 |
| Film | GBO |
|---|---|
| Ghost Busters | $238.6 KK |
| Ghost Busters 2 | $112.5 KK |
| Horse Whisperer | $75.4 KK |
| E.T. | $399.8 KK |
| Home Alone | $285.7 KK |
| Home Alone 2 | $173.3 KK |
| Casper | $100.3 KK |
| Average | $197.9 KK |
| Aspect | Score |
|---|---|
| Reach | 90 |
| Frequency | 10 |
| TV Spot | 9 |
| Trailer | 9 |
| Product Placement | 10 |
| Promotional Tie-ins | 10 |
| Location Brand | 9 |
| Marketing Average | 11.5 |
| Window | Amount |
|---|---|
| Gross Box Office (GBO) | $99.0 KK |
| PVOD | $19.0 KK |
| SVOD / Streaming | $22.8 KK |
| Foreign Markets | $138.6 KK |
| TVOD / EST | $11.9 KK |
| AVOD / FAST | $3.8 KK |
| Television (Net + Prem + Synd) | $9.3 KK |
| Ancillary | $6.7 KK |
| Derivative Rights | $2.1 KK |
| Total | $313.2 KK |
| Territory | Amount | % of Neg. Cost |
|---|---|---|
| Japan | $6.9 KK | 11.9% |
| UK | $4.3 KK | 7.4% |
| Germany | $5.8 KK | 10.0% |
| Spain | $4.6 KK | 7.9% |
| Italy | $4.6 KK | 7.9% |
| France | $4.0 KK | 6.9% |
| Sweden | $2.3 KK | 4.0% |
| Australia | $3.5 KK | 6.0% |
| Hong Kong | $2.9 KK | 5.0% |
| Brazil | $2.3 KK | 4.0% |
| Estonia | N/A | — |
| Foreign Total | $41.2 KK | 71.0% |
Not applicable — "Unicorn" is structured as a US studio production, not a European co-production.
| Development Use | Amount |
|---|---|
| Synopsis & Treatment | $0.08 KK |
| Screenplay (1st good draft) | $0.35 KK |
| Presentation Materials | $0.10 KK |
| Marketing & Business Plan | $0.22 KK |
| Other / Contingency | $0.25 KK |
| Development Total | $1.0 KK |
All figures are model-derived estimates for analysis purposes only. This tool supports but does not replace professional financial, legal, and creative judgment. Projections are based on user-supplied inputs and historical benchmarks — not confirmed commitments or guaranteed outcomes.
Not applicable — "Unicorn" production budget is fully covered by presales and gap financing. Production equity investors are typically relevant for European co-productions and art/festival stream projects where presales and subsidies don't cover the full negative cost. In those cases, production investors typically receive 20–50% of net profits depending on the size and risk of their equity contribution.
© 2003-2026 Jaanus Silla — QS Motion Picture Liquidation Model
Try hypothetical bankability ratings to see their impact on scores and projections.
Analyzes how your talent package affects presale values across territories and overall finance plan viability.
Early-stage project success depends heavily on the team behind it. This section captures factors that formulas cannot measure.
| Attachment | Name / Company | Status | Proof |
|---|---|---|---|
| Agent | |||
| Agency | |||
| Trade Union / Guild | |||
| Bank | |||
| Completion Bond | |||
| Distributor / Sales Agent | |||
| Attorney / Legal | |||
| Accountant / Auditor |
Track professional coverage results and platform submissions. Industry reader coverage with Recommend/Consider ratings is the most valuable validation.
| Platform / Competition | Result | Proof |
|---|---|---|
| Aspect | Score |
|---|---|
| Acting Talent | |
| Story Energy | |
| Story Analysis | |
| Formula | |
| Cost | |
| Aud. Rating | |
| Aud. Score | |
| Creative Average | 0 |
| Creative Aspect | Score (1–10) |
|---|---|
| High Concept | |
| Page Turner | |
| Entertainment Power | |
| Story Wholeness | |
| Story / Character Continuity | |
| Visible Trailer Spots |
| Execution Need | Level (1–10) |
|---|---|
| Special Effects | |
| Music | |
| Technicality | |
| Directing Difficulty | |
| Period | |
| Safety | |
| Location |
Indicate the AI tools use. This affects cost projections, execution difficulty, and artistic/festival scoring.
| Area | AI Use (1–10) |
|---|---|
| VFX / Visual Effects | 0 |
| Music / Score | 0 |
| Screenplay / Script | 0 |
| Post-Production / Editing | 0 |
| Marketing / Promotional | 0 |
| Dubbing / Localization | 0 |
| Storyboards / Pre-viz | 0 |
| Cinematography | 0 |
| Rank | Segment | Age From | Age To | Attend. | Qty % | Rating | Score |
|---|---|---|---|---|---|---|---|
| 1st | — | ||||||
| 2nd | — | ||||||
| 3rd | — | ||||||
| 4th | — | ||||||
| 5th | — |
| Territory | Amount | % Neg.Cost | Confidence |
|---|---|---|---|
| Japan | 0% | ||
| UK | 0% | ||
| Germany | 0% | ||
| Spain | 0% | ||
| Italy | 0% | ||
| France | 0% | ||
| Sweden | 0% | ||
| Australia | 0% | ||
| Hong Kong | 0% | ||
| Brazil | 0% | ||
| Estonia | 0% | ||
| Rest of World | 0% | ||
| Foreign Total | $0 KK | 0% |
For projects using the co-production model enter amounts and confirmation status for each financing source.
| Source | Amount | % Budget | Status | Proof |
|---|---|---|---|---|
| National Film Fund | 0% | |||
| Tax Rebate / Incentive | 0% | |||
| Production Co. Equity / Deferrals | 0% | |||
| Subsidy Fund(s) — Primary Country | 0% | |||
| Pre-Sale — Primary Distributor | 0% | |||
| Subsidy Fund(s) — Co-Pro Country | 0% | |||
| Pre-Sale — Co-Pro Distributor | 0% | |||
| Original Film Music Investment | 0% | |||
| Post-Production Deal | 0% | |||
| Gap / Equity Investment | 0% | |||
| Co-Production Total | 0 | 0% | — |
| Development Use | Amount ($KK) |
|---|---|
| Synopsis & Treatment | |
| Screenplay (1st good draft) | |
| Presentation Materials | |
| Marketing & Business Plan | |
| Other / Contingency | |
| Development Total | $0 KK |
All figures are model-derived estimates for analysis purposes only. This tool supports but does not replace professional financial, legal, and creative judgment. Projections are based on user-supplied inputs and historical benchmarks — not confirmed commitments or guaranteed outcomes.
| Aspect | Score |
|---|---|
| Reach | |
| Frequency | |
| TV Spot | |
| Trailer | |
| Product Placement | |
| Promotional Tie-ins | |
| Location Brand | |
| Marketing Average | 0 |
In the Rent-a-Distributor model, you do not expect to earn from domestic theatrical — those rights are given to the studio. You keep foreign, home entertainment, TV, and ancillary. DDE and ALP are real producer expenses deducted from your Production Co. Net below.
Calculate projected earnings from your comparatives, creative scores, audience analysis, and 2025/2026 industry benchmarks. You can override any value after projection.
| Category | Amount ($KK) | Confidence |
|---|---|---|
| Merchandise & Licensing | ||
| Music & Publishing | ||
| Other Ancillary | ||
| Ancillary Total | $0 KK |
What these scores do not capture:
This model is a decision-support tool, not a decision-maker. Scores are derived from weighted formulas applied to user-supplied inputs and should be considered alongside professional judgment, legal due diligence, and market analysis. Learn more about model limitations in the Compass.
Assess external risks that the model cannot calculate. These appear in results and exported documents as context for decision-makers.
This is a decision-support model, not a decision-maker. The waterfall shows how revenue is distributed in priority order. Investors see exactly when and how they get paid back. This auto-generates from your Calculator data above. All figures are model-derived estimates for analysis purposes only — this tool supports but does not replace professional financial, legal, and creative judgment.
All figures in $KK (thousands of thousands). Based on Calculator projections. Actual returns subject to final agreements.
Four scenarios showing how revenue and returns shift under different assumptions. Conservative assumes -30%, Optimistic +30%. The Risk-Adjusted column applies your financing confidence weights — it shows what happens if only the bankable portion of your financing materializes.
All figures in $KK. Scenarios auto-generated from your Calculator projections.
When money arrives matters as much as how much. This timeline shows funding sources against spend requirements at each production phase, highlighting temporal funding gaps — periods where you need bridge financing.
Compare three distribution models to see how fees, P&A responsibility, and revenue splits change your bottom line.
Compare two saved versions to track how the project has evolved.
Which levers move the greenlight score most? Each bar shows the score change from a ±20% shift in that variable. Longer bar = more fragile.
Select two saved calculations to compare.
© 2003-2026 Jaanus Silla — QS Motion Picture Liquidation Model
Function 02
The Idea Generating and E-pitching Center (I-GEC) serves studios, development and production companies, as well as any creative individuals immersed in the industry system.
Analyze your idea between the artistic and business principles. Fill in the blanks of the provided formula and analysis using our web-based calculation model before presenting to the industry.
Complete the formula below to evaluate your project's viability across creative and commercial dimensions. The calculation model will generate a project readiness score.
When checked, AI-generated ideas, premises, synopses, and visuals will emphasize positive social impact, hope, empowerment, or meaningful change.
Function 03
Show your thoroughly prepared motion picture projects to selected firms or to the public.
The Idea Generating and E-pitching Center (I-GEC) serves studios, development and production companies, as well as any creative individuals immersed in the industry system. The service helps developers analyze projects by balancing artistic and business principles before industry presentation.
Complete the Idea Generator analysis formula. Your project must have a calculated readiness score before it can be submitted for e-pitching.
Upload your trailer and completed analysis. Fill in the entry form specifying your pitch materials, IP terms, and visibility preferences.
Specify who may view your presentation: a specified studio, all major studios, production companies, writing agencies, or the general public.
Monitor your pitch through seven status stages as industry professionals review and respond to your project.
Your e-pitch progresses through these seven viewing stages:
Your pitch has been received and approved for industry presentation.
Your pitch is queued and available to your specified audience.
One or more viewers have indicated potential interest in your project.
A viewer has responded positively and offered to make contact regarding your project.
Your pitch has received significant attention and community engagement.
Your project has generated enough interest to become a forum discussion topic.
The pitch has been reviewed but did not generate further interest at this time.
The system is based on trust and good will of each party. When submitting your e-pitch, you must select one of two IP conditions:
Disclaimer: The pitch provider acknowledges that QuickSummer Entertainment operates on a best-effort basis regarding content protection. By submitting an e-pitch for public display, the pitch provider deems QuickSummer not responsible for whatever happens with the e-pitch when displayed.
Complete all fields below. For the best results, develop your project through the full pipeline: Idea Generator → Calculator → Deck Creator → Industry Engine before submitting your E-Pitch.
Talent Tracker
Discover which talent is most sought after across projects on the platform. Useful for agencies, media, and producers exploring collaboration opportunities.
Function 04
Film Industry Holdings MTU (NGO) r.n. 80589828
FIH aims to support Estonia's film industry. Raising a common fund for the necessary activities is essential.
The organization commits to two primary objectives: producing films benefiting Estonia and its filmmaking community, and creating public service announcements addressing health risks from harmful substances while promoting societal values.
Recipients should make transfers payable to Film Industry Holdings MTU and specify intended use if they have particular goals — film projects, equipment, public awareness campaigns, screenplays, television time, etc.
| Bank | AS LHV PANK |
| Payable to | Film Industry Holdings MTU |
| IBAN | EE157700771005649465 |
| SWIFT / BIC | LHVBEE22XXX |
We will certainly inform you of the use and results of the movies and campaigns undertaken. Thank you for your consideration to help us.
Function 05
Generate a professional pitch deck PDF from your project data. The generator pulls from your Calculator analysis, Idea Generator concepts, E-Pitching contact details, and Internal Greenlight score to create a multi-slide presentation deck — modeled after industry-standard pitch decks.
Pro tier: AI-generated "Why This Movie" narrative, enhanced synopsis, keyword extraction, and watermark-free deck. Free tier includes all slides with QS branding watermark.
Opens a print-ready document in a new window. Use your browser's Print → Save as PDF.
Function 05
Take your analyzed movie project and match it with real production entities. The engine classifies your project and recommends the optimal packaging pathway — Studio System for commercial formula films, or the Art/Festival subsidized system for independent and auteur projects. You can always override the recommendation.
Required flow: All projects must be analyzed through the Calculator tool and achieve a minimum score of 70 points before accessing the Industry Engine. Ideas from the Idea Generator or E-Pitching must first be taken to the Calculator using the "Take it to Calculator" button.
Complete a Calculator analysis (score 70+), then click "Match to Industry" — or load a saved calculation below.