Coming Soon: Movies on a Chip

Opening yet another ancillary revenue stream for Hollywood, a British company called Rok Player is planning to begin selling movies on Digital Video Chips that can slip into new-generation cell phones, Britain's Guardian newspaper reported. The movies will be stored on the card and not transmitted over mobile-phone frequencies, although customers will be able to download ringers and games and buy merchandise associated with the movie via their phones. Jonathan Kendrick, the company's CEO, said that he does not expect people to view movies on their cell phones in one sitting. "But they might watch half an hour on the bus in the morning, then another 20 minutes at lunchtime." He said that he has reached agreements with three Hollywood studios and will announce details next month.
2004-12-30 13:32:28