Quicksummer Entertainment LLC

Will Cut Rates Cut Out Pirates?

In a bold tactic to put DVD pirates out of business in Russia, two U.S. home video distributors there, Sony's Columbia TriStar and Time Warner's Warner Home Video, have slashed prices of their product by as much as half, the New York Times reported today (Wednesday). "The idea is to get Russian consumers used to buying licensed material, but at a price that most of the population can afford," Vyacheslav Dobychin, general director of Columbia TriStar's Russian licensee, told the newspaper. But MPAA chief Jack Valenti is among those who believe that the tactic is unlikely to be successful. Valenti told the Times: "You can never compete on price with a pirate." He urged stepped-up enforcement of Russia's anti-piracy laws.
2004-04-20 23:10:07