Quicksummer Entertainment LLC

Video Games Now Fourth Biggest Media Draw for Young Men

As if to answer the folk singer's -- and advertisers' -- query "Where have all the young men gone?" a new study has indicated that video games have become the fourth most dominant medium among teens and young-adult men. As reported by MediaPost's online MediaDailyNews, 6 percent of 18-34-year-old men devote 6 percent of their time to playing video games while 15 percent of teenage males spend 15 percent of their time playing them. The study, conducted by Knowledge Networks/SRI, found that games follow TV, radio and the Internet as the major media forces attracting young men. Print media -- newspapers and magazines -- come in fifth. The study may help explain the extraordinary slide in TV viewing among young males that has been reported in the Nielsen ratings, which has provoked the consternation of television executives.
2004-04-20 23:05:52