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'Spider-Man 2' Trailer To Air During 'The Apprentice'

Offering yet another example of why marketing costs continue to soar for the major studios, a 2 1/2-minute trailer for Spider-Man 2 is expected to air during The Apprentice on Thursday. "We've got to look at unconventional ways to get our message across," Geoffrey Ammer, head of worldwide marketing for Sony, told USA Today. The newspaper said that the trailer will air about 40 minutes into the show and feature a scene in which the villain Doc Ock (AKA Doctor Octopus AKA Dr. Otto Octavius), played by Alfred Molina, confronts Peter Parker, the character who wears the Spider-Man costume, played by Tobey Maguire.
2004-04-20 23:04:59