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Marketing Execs Admit Paying for Product Placements in News

A poll of 266 marketing executives has indicated that nearly half had admitted that they had paid to have their products mentioned on television or radio news programs, magazines, or newspaper articles. Of those marketing executives who had not paid for such product placements in the news media, 46 percent said that they would consider doing so in the future. The results of the poll, conducted by PR Week magazine and the public relations firm Manning Selvage & Lee, was reported today (Monday) in the New York Times. Mark Hass, chief executive of the PR firm and a former journalist, told the Times: "The results show that there is an ethical issue that needs to be discussed, that there needs to be education around, so that the marketing industry develops more respect for the separation between editorial and advertising."
2006-08-01 18:46:34