Quicksummer Entertainment LLC

Study: People Won't Watch TV on Cell Phones

Television viewers are not likely to use cell phones to watch TV shows and movies on demand, according to a study by Mobinet conducted in 21 countries. The study found that just 15 percent of cell phone users would be willing to pay to watch programs on their phones. Of those, 49 percent said that they would watch news clips, while 17 percent said that they would check out sports clips. But aside from time-sensitive content, consumers expressed little desire to watch conventional entertainment programming.
2005-12-20 17:32:21