New Zealand

Middle Earth experience

As we well know New Zealand has had a major boost of brand promotion and film production since the native Peter Jackson brought the industry home. The Lord of the Rings influence is well noticeable: The country has a ‘Lord of the Rings Minister’, the capital Wellington has been renamed to Middle Earth -- Wellington, tourism bureaus sell tickets to the filming locations. This is a well-orchestrated business campaign that has taken place as a side product to the picture production itself. It has brought enough positive that it could be any countries’ dream to do the same. Definitely the close relation to Australia is helpful, the language is not a barrier, climate is mild, tax politics are supportive and the local production base has developed to industry level. Most of that is doable also in Estonia as in any democratic location.

See links of New Zealand brand development: